Meeting/Event Information

PR MEASUREMENT SUCCESS FOR EVERYONE with Johna Burke

February 24, 2020
11:30 AM - 1:30 PM

Holiday Inn Palm Beach Airport
1301 Belvedere Rd.
West Palm Beach, FL 33405
http://www.hipalmbeachairport.com

PR MEASUREMENT SUCCESS FOR EVERYONE with Johna Burke

Two undisputed truths:

1. We live in a data driven world,

2. Data is the language of the C-Suite.

Whether you work for a PR Agency or for an in-house communications team you are under more pressure to show the value of your work. The ‘pretty charts’ of counts and amounts are no longer an acceptable demonstration of impact or value to the organization. By focusing on overarching goals, you can better position your results and demonstrate the impact of effective public relations and communications to the bottom line.

During this session we will:

Uncover the ‘secret’ to effective communication measurement;

Discover free resources to guide you through measuring outcomes instead of outputs;

Discuss global trends and best practices

SPEAKER: Johna Burke, Global Managing Director, AMEC (International Association for Measurement and Evaluation of Communication)

 Johna has 30 years of experience in PR, communications, and marketing.  Leading the PR and investor relations efforts at a Fortune 500 company provided first-hand experience in the challenges and trials of PR practitioners.

 During her career Johna has managed regional business and national business lines including responsibility for production, sales, HR, finance, and the overall client experience, which further developed her understanding of the P&L and the impact of communications. Her success and expertise give her unique experience and perspective making her a tireless advocate of tying communication efforts to business results.

 Johna is a member of the PR News Measurement Hall of Fame, an AMEC Fellow and serves on the IPR Measurement Commission.

Future Meetings

Media Training for the C-Suite with Joel Staley

January 24, 2020
11:30 AM to 1:30 PM

Holiday Inn Palm Beach Airport
1301 Belvedere Rd.
West Palm Beach, FL 33405
http://www.hipalmbeachairport.com

Learn how you prepare a senior executive for a challenging media interview. How do you convince the exec that training is needed?

Read More    Register Now

PR MEASUREMENT SUCCESS FOR EVERYONE with Johna Burke

February 24, 2020
11:30 AM to 1:30 PM

Holiday Inn Palm Beach Airport
1301 Belvedere Rd.
West Palm Beach, FL 33405
http://www.hipalmbeachairport.com

Uncover the ‘secret’ to effective communication measurement; Discover free resources to guide you through measuring outcomes instead of outputs; Discuss global trends and best practices.

Read More    Register Now

2020 APR Boot Camp | Fort Lauderdale, FL

February 26, 2020
8:30 AM to 11:30 AM

Nova Southeastern University | Writing and Communication Center
3100 Ray Ferrero, Jr. Blvd.
Fort Lauderdale, FL 33314

3-day intensive course for candidates to prepare for and be advanced through the Panel Presentation, and take the computer-based exam for APR or APR+M

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Crafting the Perfect Pitch with Dave Aizer

March 26, 2020
11:30 AM to 1:30 PM

Holiday Inn Palm Beach Airport
1301 Belvedere Rd.
West Palm Beach, FL 33405
http://www.hipalmbeachairport.com

Dave Aizer is back by popular demand. This time to teach us how to craft and deliver successful pitches. Seat belts required!

Read More    Register Now