Meeting/Event Information

PR Measurement Success For Everyone with Johna Burke

February 24, 2020
11:30 AM - 1:30 PM

Holiday Inn Palm Beach Airport
1301 Belvedere Rd.
West Palm Beach, FL 33405
http://www.hipalmbeachairport.com

PR Measurement Success for Everyone with Johna Burke

Johna Burke, Global Managing Director, AMEC

Two undisputed truths:

  1. We live in a data driven world
  2. Data is the language of the C-Suite

Whether you work for a PR agency or for an in-house communications team, you are under more pressure to show the value of your work. The ‘pretty charts’ of counts and amounts are no longer an acceptable demonstration of impact or value to the organization. By focusing on overarching goals, you can better position your results and demonstrate the impact of effective public relations and communications to the bottom line.

During this session we will:

  • Uncover the ‘secret’ to effective communication measurement
  • Discover free resources to guide you through measuring outcomes instead of outputs
  • Discuss global trends and best practices

 

SPEAKER: Johna Burke, Global Managing Director, AMEC (International Association for Measurement and Evaluation of Communication)

Johna has 30 years of experience in PR, communications, and marketing. Leading the PR and investor relations efforts at a Fortune 500 company provided first-hand experience in the challenges and trials of PR practitioners.

During her career, Johna has managed regional business and national business lines, including responsibility for production, sales, HR, finance, and the overall client experience, which further developed her understanding of the profit and loss (P&L) and the impact of communications. Her success and expertise give her unique experience and perspective making her a tireless advocate of tying communication efforts to business results.

Johna is a member of the PR News Measurement Hall of Fame, an AMEC Fellow and serves on the IPR Measurement Commission.

Tickets

$35.00 PRSA Palm Beach Member
$40.00 after 12:00 am February 19
$28.00 Earlybird rate before February 8

$38.00 Non-Member
$43.00 after 12:00 am February 19
$32.00 Earlybird rate before February 8