Meeting/Event Information

Free APR Workshop (3 of 5)

November 24, 2020
6:00 PM - 7:30 PM

GoToMeeting
Details will be sent after you've registered.

PRSA Palm Beach Chapter 2020 APR Workshop Schedule

Accreditation in Public Relations (APR)

Days/Time

Tuesday, November 24 from 6:00 p.m. – 7:30 p.m.

Location

Meetings held via GoToMeeting thanks to sponsor agency DEVENEY

Cost

Sessions are free but registration is required.

APR Workshop Schedule

Date

KSA Topic

Readings from PRSA's Short Bookshelf of Recommended Texts

Nov. 10

Introduction to the APR process, benefits of the credential, what to expect, study methods, preparing for the panel presentation

  • APR Study Guide

Defining Public Relations (Practice, Function, Roles)

  • EPR 11th, chapters 1 and 2
  • Primer of PR Research, chapter 2
  • Strategies and Tactics, chapters 1 and 4

Nov. 17

Understanding Communication Models, Theories and History of the Profession (8%)

  • EPR 11th, chapters 1, 4, 7, 8 and 12 (Role of Working Theory)
  • Strategies and Tactics, chapters 1, 2, 7, 9 and 11

Leading the Public Relations Function (18%)

  • AP Stylebook, Business Guidelines section
  • EPR 11th, chapters 2 (Requirements for Success); 3, 4 (Business Practices); 9 (Cultural Contexts, Regulatory and Business Contexts); 11, 13, 15, 16, 17, 18, 19
  • Strategies and Tactics, chapters 1 (Essential Career Skills); 2 (Public Relations in the Next Five Years); 4, 12 (Regulations by Government Agencies, Liability for Sponsored Events, Attorney/Public Relations relationship) and 17 (Investor Relations); 18, 19, 10 and 21

Nov. 24

Research, Planning, Implementing and Evaluating Programs (33%)

  • EPR 11th, chapters 11, 12, 13 and 14
  • Primer of PR Research, Part II: Informal Research Methodology; Part III: Formal Research Methodology; chapter 10 (Design Considerations, Survey Type: Internet)
  • Strategies and Tactics, chapters 5, 6, 7 and 8
  • Strategic Planning for PR, all content, a step-by-step planning process for public relations professionals

Dec. 1

Research, Planning, Implementing and Evaluating Programs, Part II (33%)

  • See above

Managing Issues and Crisis Communications (13%)

  • EPR 11th, chapter 1 (Issue Management, Crisis Management); 11, 12 (Planning for Program Implementation) and 13 (Crisis Communication)
  • Strategies and Tactics, chapter 10

Dec. 8

Managing Relationships (15%)

  • AP Stylebook, Social Media Guidelines, Business Guidelines and Broadcast Guidelines sections
  • EPR 11th, chapters 4 (Digital Age and Globalization); 6 (Reputation in the Digital Age); 7 (A Systems Perspective, Open and Closed Systems); 9, 10, 12 (Get Buy-In for the Plan) and 16 (Facilitating Media Relations, Building Community and Nation)

Applying Ethics and Law (13%)

  • AP Stylebook, Briefing on Media Law Section
  • EPR 11th, chapters 5 and 6
  • Primer of PR Research, chapter 3
  • Strategies and Tactics, chapters 3, 9 (The Ethics of Persuasion) and 12

TBD by the candidate

Complete the Panel Presentation Questionnaire, request a panel

 

TBD by the candidate

Take the exam (must be completed within one year of application approval)

 

 

Short Bookshelf of Recommended Texts

  • AP Stylebook current edition

The Associated Press Stylebook and Briefing on Media Law (current edition). New York: The Associated Press.

  • EPR 11th edition or current

Broom, G. M., & Sha, B-L (2013). Cutlip and Center’s Effective Public Relations (11th or current edition). Upper Saddle River, N.J.: Pearson Education.

  • Primer of PR Research 3rd or current

Stacks, D. W. (2017). Primer of Public Relations Research (3rd or current edition). New York: Guilford Press.

  • Strategies and Tactics 11th edition or current

Wilcox, D. L., Cameron, G. T., & Reber, B. H. (2015). Public Relations: Strategies and Tactics (11th or current edition). Upper Saddle River, N.J.: Pearson Education.

  • Strategic Planning for PR 4th or current

Smith, R. D. (2013). Strategic Planning for Public Relations (4th or current edition). New York: Routledge.

Ready to find out more?

For information, contact Lady Hereford, APR Chair, at [email protected] or (561) 315-0812.

Lady Hereford, APR Chair

APR Workshops are sponsored by DEVENEY.

DEVENEY

DEVENEY is a research-driven marketing agency that develops strategic action plans for engagements that are fresh, unique, on-message and, most importantly, effective at solving modern brands’ toughest challenges.

 

Tickets

$0.00 PRSA Member

$0.00 PRSA National Member

$0.00 Nonmember

Future Meetings

Free APR Workshop (4 of 5)

December 01, 2020
6:00 PM to 7:30 PM

GoToMeeting
Details will be sent after you've registered.

Research, Planning, Implementing and Evaluating Programs (Part II). Managing Issues and Crisis Communications.

Read More    Register Now

Free APR Workshop (5 of 5)

December 08, 2020
6:00 PM to 7:30 PM

GoToMeeting
Details will be sent after you've registered.

Managing Relationships. Applying Ethics and Law.

Read More    Register Now

Build a Blueprint for Success!

December 10, 2020
12:00 PM to 1:00 PM

GoToMeeting
Details will be sent after you've registered.

Now is the time to focus more strategically and prepare for a successful 2021!

Read More    Register Now