Upcoming Programs
[FREE] APR Information Session (PRSA Sunshine District Event)
Join us for an information session all about accreditation.
Member Spotlight
Lauren Eissey
Hi there! I’m Lauren Eissey and currently the Public Relations & Engagement Specialist at Loggerhead Marinelife Center (LMC). It probably sounds cliché in the world of PR, but I’ve always been drawn to storytelling, most of which can be attributed to my grandmother and former Palm Beach Post editor, Fran Hathaway. I welcomed the art of effective storytelling early on in my education – from my first published piece in middle school discussing my family’s passage through Ellis Island to serving as FGCU’s Director of External Relations for Dance Marathon and driving donations to John Hopkins All Children’s Hospital.
It’s been challenging, but rewarding securing media amid all the noise of COVID-19. However, some of the most exciting media outlets that have covered LMC in the past year include Lonely Planet, Reader’s Digest and Thrillist to name a few. Also, our marketing team has added several awards to the mantle, including the Bernay’s Crisis Communications Award presented by the Gold Coast PR Council and the Bronze Flagler Award for Sustainable Tourism presented by VISIT Florida.
In the near future, I hope to earn my Accreditation in Public Relations (APR) and welcome any resources and advice from those who have gone through the process! In my free time, you can find me playing tennis as a new hobby, hanging out with my rescued miniature schnauzer and purchasing something that I certainly don’t need from Amazon.
march 2021
Spring is a time of renewal, and here at PRSA Palm Beach we are here for our members who are interested in giving their professional lives a jump start. In addition to our awesome programs, such as our March 11 session on Media Training C-Suite Executives with Joel Staley, our chapter is offering support to all members who are interested in pursuing Accreditation in Public Relations.
The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field.
The APR:
- Asserts professional competence
- Communicates professional expertise, plus personal and professional dedication and values
- Reflects progressive public relations industry practices and high standards
During these challenging times, many people may not know that online options are available for those who have been studying and are interested in continuing their accreditation journey. PRSA’s APR Boot Camp allows busy PR pros to complete the entire process in a three-day period. The next boot camp will be held virtually April 28-30. The deadline to register is March 31.
Boot camp not your thing? Many chapters, including ours, will allow candidates to complete their Panel Presentation through videoconferencing platforms. An online option also is available for those ready to take the computer-based Examination for Accreditation in Public Relations (EAPR).
Lastly, we are planning a virtual lunch and learn session in April that will provide valuable information about the APR, and we plan to host our annual APR workshops later this year. Stay tuned for more details.
To learn more about all the resources that are available, email [email protected].
All the best,
Melissa Morante,
Co-owner, ComForcare Senior Services
2021 President, Palm Beach Chapter
Public Relations Society of America
P.S. Looking forward to seeing you at our upcoming event!
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