Upcoming Programs
Media Training C-Suite Executives with Joel Staley
Are you senior executives prepared for challenging media interviews?
Member Spotlight
Jennifer Melville Trefelner
Hello! I am Jennifer Melville Trefelner, APR, CPRC, and I am the Director of Communications, Marketing and Social Media for the Diocese of Palm Beach. I have the pleasure of serving as the designated spokesperson for the Diocese of Palm Beach in addition to managing media relations, public relations, developing data-driven communication plans, and implementing new marketing initiatives. In addition, our Office of Communications oversees the production of the weekly Televised Catholic Mass, the Florida Catholic (Palm Beach edition), diocesan digital and printed materials, the diocese website and social media sites.
I have earned an Accreditation in Public Relations (APR) and the designation of being a Certified Public Relations Counselor (CPRC) through the Florida Public Relations Association (FPRA), in addition to being a member of the Counselors Network. Most recently I obtained a Crisis Communication Certification through the Public Relations Society of America (PRSA) and was asked to serve on the Stetson University Disruptive Leadership Advisory Board.
I am grateful to have earned awards for projects completed for the Diocese of Palm Beach, including several FPRA Golden Image and local Image Awards, plus Chapter Awards of Distinction and Judges’ Awards, the Public Relations Society of America Palm Award and numerous PRSA Sunshine District Radiance Awards.
At this time, I serve as the Director of Credentialing for the Treasure Coast chapter of FPRA and as a member of the Catholic Press Association, in addition to being a member of PRSA. I miss our PRSA meetings in person and traveling for events but continue to serve as a speaker via Zoom for conferences and webinars near and far. Outside of the office, I enjoy running, playing tennis, pickleball, pop tennis, plus spending time with my family and friends! I look forward to seeing fellow PRSA professionals in person again when we resume our meetings in person!
Director of Communications, Marketing, and Social Media
Diocese of Palm Beach
FEBRUARY 2021
Hello!
I hope everyone is having a great start to the year. It’s hard to believe we are in February already. Our first program will take place on Thursday, February 18 at 12:00pm via Zoom. I am so excited to have Josh Greene from our Richmond chapter join us to talk about managing your and your clients’ online reputations. We know this is always at the top of the list of concerns and so this is a program you won’t want to miss.
And be sure to keep an eye out for information about our March program. We are thrilled to welcome back Joel Staley to talk about media training your C-suite clients. Joel will share with us the secrets of his success from 25 years of working with senior executives and teach us how to get your CEO to partner with the communications team, adapt the messaging for each audience, transition away from tough spots and deliver the key messages every time.
Share Your Success Stories!
We are still looking for submissions to help us showcase the amazing work that we know is happening here in Palm Beach. If you have a campaign or project that you are proud of and want to share with the chapter, please send it to us at [email protected]
Member Spotlights are a great way for us to get to know each other while we are still virtual. We will be continuing those throughout the year. If you’d like to be included, please send 200 words, hi-res headshot, social media links, and any other applicable information to [email protected].
Share Your Feedback!
Lastly, we want to hear from you. Please take five minutes to fill out this survey and tell us what you would like to see from PRSA Palm Beach and how we can ensure we are bringing you programming and opportunities to help build your professional skills, network with industry professionals and recognize outstanding professional achievements. Share your feedback here.
Thank you! I look forward to “seeing” you on the 18th for our first program.
All the best,
Melissa Morante,
Co-owner, ComForcare Senior Services
2021 President, Palm Beach Chapter
Public Relations Society of America
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