Upcoming Programs
Virtual Revolution – How To Maximize Your Impact in 2021 Online Events & Meetings
Virtual Strategies for a Planned Presence, Dynamic Content & Interactive Broadcasts
Member Spotlight
Lauren Eissey
Hi there! I’m Lauren Eissey and currently the Public Relations & Engagement Specialist at Loggerhead Marinelife Center (LMC). It probably sounds cliché in the world of PR, but I’ve always been drawn to storytelling, most of which can be attributed to my grandmother and former Palm Beach Post editor, Fran Hathaway. I welcomed the art of effective storytelling early on in my education – from my first published piece in middle school discussing my family’s passage through Ellis Island to serving as FGCU’s Director of External Relations for Dance Marathon and driving donations to John Hopkins All Children’s Hospital.
It’s been challenging, but rewarding securing media amid all the noise of COVID-19. However, some of the most exciting media outlets that have covered LMC in the past year include Lonely Planet, Reader’s Digest and Thrillist to name a few. Also, our marketing team has added several awards to the mantle, including the Bernay’s Crisis Communications Award presented by the Gold Coast PR Council and the Bronze Flagler Award for Sustainable Tourism presented by VISIT Florida.
In the near future, I hope to earn my Accreditation in Public Relations (APR) and welcome any resources and advice from those who have gone through the process! In my free time, you can find me playing tennis as a new hobby, hanging out with my rescued miniature schnauzer and purchasing something that I certainly don’t need from Amazon.
april 2021
It’s hard to believe we’re approaching the half-way point of 2021 already. The rapid increase in the number of vaccines being given makes me increasingly optimistic that we may be able to have some in-person programming in the back half of this year. We are not yet prepared to make that call but we will continue to watch what’s happening and determine if and when it may be safe to do so.
I don’t know about all of you but I am feeling some Zoom fatigue. Which is why I am especially excited for what’s coming up on May 13th. Luke Goetting, an award-winning presentation specialist and director of Puffingston Presentations - a presentation agency based in Austin, Texas – will bring us his “Virtual Revolution” – How to Maximize Your Impact in 2021 Online Events and Meetings with a Planned Presence, Dynamic Content & Interactive Broadcasts. In 2020, communications professionals had to quickly adjust to virtual meetings – getting by with whatever workarounds they could manage. In 2021, communicators like you can take the lead and thrive by crafting highly memorable virtual experiences featuring high-impact speaker strategies, dynamic content and interactivity techniques. Stay tuned for registration information coming to you via email.
April is APR month and the Sunshine District is offering up a FREE APR information session on Tuesday, April 27th from 3:00pm-4:00pm. During the session you will learn the value of APR and the simple steps to beginning the process to obtain your own Accreditation in Public Relations designation. If you have any questions about the session or still want to register please reach out to Annabel Beyra at [email protected].
Thank you to those that participated in the focus groups earlier this month. For those that don’t know, we have been working with a group of students at Palm Beach Atlantic University as part of our PRSSA initiative. The students have formed an “agency” and have been working to help us increase our membership. We will receive the final report and results at the end of this month.
Lastly, please continue to share programming ideas, feedback, nominees for Member Spotlights as well as any Campaign Spotlights you wish to highlight.
Melissa Morante,
Co-owner, ComForcare Senior Services
2021 President, Palm Beach Chapter
Public Relations Society of America
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