Upcoming Programs
Free APR Workshop (4 of 5)
Research, Planning, Implementing and Evaluating Programs (Part II). Managing Issues and Crisis Communications.
Build a Blueprint for Success!
Now is the time to focus more strategically and prepare for a successful 2021!
Member Spotlight
Joseph Abreu
Hi, I’m Joseph Abreu, and I’ve had a joyful year. Of course, I’m kidding. The truth is that my love for cruises, brunch with bottomless mimosas, and visits the Container Store, have all been ripped from my heart during the pandemic. And I’m not good at making my own cosmopolitans, so it’s been a little rough.
Being in charge of communications and emergency management at my office has been quite eventful and time consuming these months. Just like many of you, my life went from planning large campaigns and events to ordering branded face masks and scheduling countless Zoom webinars. Work and clients have been a challenge to keep up with, but what I love about our profession is how we are challenged to adapt to a new adventure every day. Fortunately, I did receive good news in the midst of the pandemic.
This July, I was slated by the PRSA Board of Directors to serve as national secretary in 2021. I previously served as the Sunshine District Director on the board from 2018-2019, and I have served in leadership roles on the chapter to national levels since 2006. I’ve proudly helped build awards, accreditation, and professional development programs for chapters and districts across the country. I was honored to receive the 2015 Trailblazer Award from the Sunshine District, and the 2018 Hall of Fame Award from the Palm Beach Chapter. It all started in college at UF as a PRSSA member in the early 2000s. Yes, I’m a lifer, and nothing can save me now.
When I’m not spending time in virtual PRSA meetings – or glued to my desk in my home office staring at my dusty Peloton – you can find me out and about, masked up. I live in Port St. Lucie with my husband and Beagle, so I’m less than two hours from the Orlando Premium Outlets and the theme parks. I also tend to take short weekend escapes to Naples where I got married or Tampa to visit my best friends – who I met through PRSA and on cruise ships, by the way.
In this gloomy world of uncertainty and division, I’ll leave you with my favorite motto that I always strive to live by: Do not stress about anything out of my control. It helps keep me grounded, patient, positive, and hopeful. Stay safe and healthy, friends.
Director of Communications & Emergency Management
Clerk of the Circuit Court, St. Lucie County
Message from your President
Dear friends,
I’m excited about the unprecedented national leadership power in our Palm Beach chapter’s upcoming programming. In September and October, the Palm Beach Chapter of the Public Relations Society of America will have exceptional professional development programs delivered by the 2004, 2006, and 2011 National Chairman of PRSA and the incoming 2021 Chairman of PRSA.
Don’t miss PRSA Palm Beach’s September program!
The Journey to Becoming a Trusted Adviser
Thursday, September 17
noon – 1 p.m. EST
Our chapter hosts PRSA’s 2018 Gold Anvil recipient Del Galloway, APR, Fellow PRSA, leading a panel discussion of respected, trusted advisors sharing their journey from public relations novice – with a desire to become a strategic counselor – to trusted advisor. The group – all who have held national leadership roles with PRSA – will explore the attributes of a trusted advisor through personal stories and over a century of collective experience. The group will discuss multiple factors that move a professional into a sphere of significant leadership and influence in the modern COVID-reshaped world.
This fantastic panel includes:
- Cheryl Procter-Rogers, APR, Fellow PRSA; and President, A Step Ahead PR Consulting and Coaching
- Rosanna M. Fiske, APR, Fellow PRSA; and Senior Vice President, Wells Fargo & Company
- John Deveney, ABC, APR, Fellow PRSA, IABC Fellow; and President, DEVENEY
Only $10 for PRSSA members, $15 for PRSA members and $18 for non-members. REGISTER NOW
And in October
Understanding and Leveraging Brand Journalism
Thursday, October 15
noon – 1 p.m. EST
Michelle Olson, APR is the incoming 2021 Chairman of PRSA and general manager of the Phoenix, Arizona office of Lambert & Co., the Michigan-based integrated communications agency. With more than 30 years in public relations and integrated marketing, Michelle has served clients across the U.S. and internationally.
She is a notable business leader and entrepreneur. She routinely integrates content marketing, social media, brand journalism, and other online initiatives into public relations strategies, reaching audiences efficiently and quickly to impact change.
$10 for PRSSA members, $15 for PRSA members and $18 for non-members. REGISTER NOW
Attend PRSA’s first-ever entirely virtual conference, October 25-27, 2020
Strategic Communications: Navigating a World Disrupted
Disinformation. Pandemic. Social Injustice.
PRSA’s first-ever virtual International Conference — ICON 2020─ is coming to an electronic device near you.
Our September program leader Del Galloway, APR, Fellow PRSA, is also PRSA 2020 International Conference chair this year and will provide details to whet interest and appetites. REGISTER NOW
Special Thanks
We have had some amazing internationally recognized speakers for our chapter programming this year. And what is even more incredible is that these leaders agreed to donate their time for our chapter AND cover their travel costs.
Please join me in thanking:
- Johna Burke
- Del Galloway, APR, Fellow PRSA
- Cheryl Procter-Rogers, APR, Fellow PRSA
- Rosanna M. Fiske, APR, Fellow PRSA
- Michelle Olson, APR, Chair-Elect
Looking forward to connecting with you through these outstanding programs,
Jack Deveney, ABC, APR, Fellow PRSA, IABC Fellow
President of DEVENEY
2020 President, Palm Beach Chapter
Public Relations Society of America
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