Understanding and Leveraging Brand Journalism

October 15, 2020
12:00 PM - 1:00 PM

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Why is it important to create and place your own stories to sell your brand?

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Oct 15

Understanding and Leveraging Brand Journalism

Why is it important to create and place your own stories to sell your brand?

Read More

Register Now

Message from your President

2020 PRSA Palm Beach President

Dear friends,

I’m excited about the unprecedented national leadership power in our Palm Beach chapter’s upcoming programming. In September and October, the Palm Beach Chapter of the Public Relations Society of America will have exceptional professional development programs delivered by the 2004, 2006, and 2011 National Chairman of PRSA and the incoming 2021 Chairman of PRSA.

Don’t miss PRSA Palm Beach’s September program!

September 17, 2020 Meeting

The Journey to Becoming a Trusted Adviser
Thursday, September 17
noon – 1 p.m. EST

Our chapter hosts PRSA’s 2018 Gold Anvil recipient Del Galloway, APR, Fellow PRSA, leading a panel discussion of respected, trusted advisors sharing their journey from public relations novice – with a desire to become a strategic counselor – to trusted advisor. The group – all who have held national leadership roles with PRSA – will explore the attributes of a trusted advisor through personal stories and over a century of collective experience. The group will discuss multiple factors that move a professional into a sphere of significant leadership and influence in the modern COVID-reshaped world.

 This fantastic panel includes:

  • Cheryl Procter-Rogers, APR, Fellow PRSA; and President, A Step Ahead PR Consulting and Coaching
  • Rosanna M. Fiske, APR, Fellow PRSA; and Senior Vice President, Wells Fargo & Company
  • John Deveney, ABC, APR, Fellow PRSA, IABC Fellow; and President, DEVENEY

Only $10 for PRSSA members, $15 for PRSA members and $18 for non-members. REGISTER NOW

And in October

Understanding and Leveraging Brand Journalism
Thursday, October 15
noon – 1 p.m. EST

Michelle Olson, APR is the incoming 2021 Chairman of PRSA and general manager of the Phoenix, Arizona office of Lambert & Co., the Michigan-based integrated communications agency. With more than 30 years in public relations and integrated marketing, Michelle has served clients across the U.S. and internationally. 

She is a notable business leader and entrepreneur. She routinely integrates content marketing, social media, brand journalism, and other online initiatives into public relations strategies, reaching audiences efficiently and quickly to impact change.

$10 for PRSSA members, $15 for PRSA members and $18 for non-members. REGISTER NOW

Attend PRSA’s first-ever entirely virtual conference, October 25-27, 2020

ICON 2020

Strategic Communications: Navigating a World Disrupted
Disinformation. Pandemic. Social Injustice.

PRSA’s first-ever virtual International Conference — ICON 2020─ is coming to an electronic device near you. 

Our September program leader Del Galloway, APR, Fellow PRSA, is also PRSA 2020 International Conference chair this year and will provide details to whet interest and appetites.  REGISTER NOW

Special Thanks

We have had some amazing internationally recognized speakers for our chapter programming this year. And what is even more incredible is that these leaders agreed to donate their time for our chapter AND cover their travel costs.

Please join me in thanking:

  • Johna Burke
  • Del Galloway, APR, Fellow PRSA 
  • Cheryl Procter-Rogers, APR, Fellow PRSA 
  • Rosanna M. Fiske, APR, Fellow PRSA
  • Michelle Olson, APR, Chair-Elect

Looking forward to connecting with you through these outstanding programs,

Jack Deveney, ABC, APR, Fellow PRSA, IABC Fellow
President of DEVENEY
2020 President, Palm Beach Chapter
Public Relations Society of America

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