Becky Peeling, APR Chair

APR: Accredited in Public Relations

You Know What it Takes. Now Earn It.

As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired.

The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. Building on the foundation of your educational degree, the APR keeps you current on today’s best practices and applications in the ever-evolving communications world. Invest time now to position yourself for success.

Free Introduction Class

The Palm Beach Chapter invites its members to the FREE introductory session on Wednesday, May 29, 2019 at 6:00 p.m. at the Girl Scouts of Southeast Florida Administrative Headquarters in Lake Worth (Map).

Accredited chapter members will explain the professional benefits of accreditation, how the APR process works, helpful study tips, and preparing for the Presentation Panel.


PRSA National, Sunshine District, and Palm Beach Chapter resources for APR candidates:

  • FREE in-person, four-week study sessions provided by Palm Beach Chapter accredited members
  • When you pass the exam, you will receive $110 rebate from PRSA National
  • PLUS $100 rebate from the Sunshine District



Wednesdays from 6:00 p.m. - 7:30 p.m.

Class Location

Girl Scouts of Southeast Florida
Administrative Headquarters
6944 Lake Worth Road
Lake Worth, FL 33467 (Map)
Please park in the back of the building.

2019 APR Workshop schedule

May 29


Introduction to the APR process, benefits of the credential, what to expect, study methods, preparing for the panel presentation.

Defining Public Relations (Practice, Function, Roles)

  • EPR 11th, chapters 1 & 2
  • Primer of PR Research, chapter 2
  • Strategies and Tactics, chapters 1 & 4
June 5


Understanding Communication Models, Theories and History of the Profession (8%)

Leading the Public Relations Function (18%)

  • EPR 11th, chapters 1,4,7, 8 and 12 (Role of Working Theory
  • Strategies and Tactics, chapters 1, 2, 7, 9 and 11
  • AP Stylebook, Business Guidelines section
  • EPR 11th, chapters 2 (Requirements for Success), 3, 4 (Business Practices) 9 (Cultural Contexts, Regulatory and Business Contexts), 11, 13, 15, 16, 17, 18 17,19
  • Strategies and Tactics, chapters 1 (Essential Career Skills), 2 (Public Relations in the Next Five Years); 4, 12 (Regulations by Government Agencies, Liability for Sponsored Events, Attorney/Public Relations relationship) and 17 (Investor Relations), 18, 19, 10 & 21
June 12 Research, Planning, Implementing and Evaluating Programs (33%)
  • EPR 11th, chapters 11, 12, 13 & 14
  • Primer of PR Research, Part II: Informal Research Methodology; Part III: Formal Research Methodology; chapter 10 (Design Considerations, Survey Type: Internet)
  • Strategies and Tactics, chapters 5, 6, 7 & 8
  • Strategic Planning for PR, all content, a step-by-step planning process for public relations
June 19

Managing Relationships (15%)

Applying Ethics and Law (13%)
  • AP Stylebook, Social Media Guidelines, Business Guidelines and Broadcast Guidelines sections
  • EPR 11th, chapters 4 (Digital Age and Globalization), 6 (Reputation in the Digital Age), 7 (A Systems Perspective, Open and Closed Systems), 9, 10, 12 (Get Buy-In for the Plan), and 16 (Facilitating Media Relations, Building Community and Nation)
  • AP Stylebook, Briefing on Media Law Section
  • EPR 11th, chapters 5 and 6
  • Primer of PR Research, chapter 3
  • Strategies and Tactics, chapters 3, 9 (The Ethics of Persuasion) and 12
June 26


Research, Planning, Implementing and Evaluating Programs (33%) Part II

Managing Issues and Crisis Communications (13%)

  • See above
  • EPR 11th, chapter 1 (Issue Management, Crisis Management); 11, 12 (Planning for Program Implementation) and 13 (Crisis Communication)
  • Strategies and Tactics, chapter 10
TBD by candidate


Complete the Panel Presentation Questionnaire, request a panel

TBD by candidate


Take the exam (must be completed within one year of application approval)




For more information, contact:
Becky Peeling, MS, APR
Vice President, Accreditation
561-803-2018 (o) or 561-802-3301 (c)
[email protected]

Earning the APR demonstrates your mastery of today’s strategic communications practice and your commitment to lifelong learning and ethical standards. Attaining this valuable distinction is a personal and professional achievement that can lead you to the next level in your career.

It takes a professional — someone with exceptional experience, broad expertise and strong dedication and values — to thrive at what you do. Profess what you know with the APR. Begin your journey.