May 2017 Print

President's Report

Sammy CabanTime flies when you’re having fun! It’s already the end of May which brings the culmination of a very busy season that has been full of exciting experiences, lots of networking and great learning opportunities.

Our programming team has put in so much work for our upcoming programs and I hope to see you come out to each of the events! If you haven’t attended one of our recent educational events, I urge you to come and see what you’ve been missing at PRSA.

Last month, we had a great meeting and tour of WPBF News Channel 25. I hope that you all enjoyed the behind-the-scenes look at one of our local news stations and had a chance to mingle with some of the station’s top reporters. This Thursday at The Society of the Four Arts, we will hear from J.W. Arnold, APR, Fellow PRSA sharing with us "10 Tips from Mickey Mouse" on how to grow your organization’s membership. Do not miss the perfect message for non-profits and associations.

Next month, we will celebrate the best PR campaigns from Palm Beach County at our Palm Awards. I’m sure that many of you have created amazing works of art. So, why not get a little recognition, a beautiful award to display in your office and best of all, the bragging rights of being the Best of the Best! If you don’t submit your work, you can’t win the award that you deserve.

Please feel free to share with me your news, ideas and comments at [email protected].

I look forward to hearing from you!

Sammy Caban, CSEP
PRSA Palm Beach

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Upcoming Events

May Meeting

We hope to see you at our next meeting on Thursday, May 25 from 11:30 a.m. to 1:00 p.m. at The Society for the Four Arts. The topic will be "10 Tips from Mickey Mouse to Build Your Organization's Membership," a fun and informative presentation by J.W. Arnold, APR, Fellow PRSA (who grew up in Disneyland - literally!) He will be offering practical tips and proven strategies to help non-profits and professional organizations to beef up their recruitment and retention efforts, while sharing some of the most beloved Disney stories and testing your "Disney I.Q" at the same time. For more information and registration, please click here


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Member News

We have some exciting programs and events coming up over the next few months and we hope that you will join us.

APR Accreditation

Our 2017 APR Study Sessions start Wednesday, July 12 at 6:00 p.m. in the board room of the Lifelong Learning Society Complex on the FAU Jupiter Campus. PRSA Palm Beach offers free APR Accreditation Seminars as a benefit of membership to members of the chapter. As an inducement to pursue and attain APR accreditation, members who successfully attain APR status may apply for a stipend of $100 from both the Sunshine District and our Palm Beach Chapter to defray costs of taking the computer-based examination. For more information, email Palm Beach APR Chair Chuck Suits at [email protected].

2017 Palm Awards

We are now accepting entries for the 2017 Palm Awards. PRSA Palm Beach wants to know about your best PR of 2016. You worked hard getting that client national coverage. You represented the company during its worst crisis. And, you produced the best special event this area's got to offer. The entry deadline is 5:00 p.m. on Thursday, June 1. To learn more about the awards, click here.

Membership Promotions

If you know someone that is interested in becoming a national member of PRSA and the Palm Beach Chapter, there are several promotions going on right now! Increase your insight and expand your network by joining today. PRSA is a community you can count on at any level of your career.

Spring Graduates Promotion: New Professionals, New PRSSA graduates, or those with less than 3 years PR experience receive a free 1-year New Professionals Section membership when they join National as an Associate member ($60-$200 annual dues.)

RESTRICTIONS: Chapter and other Section dues are additional. Not applicable for regular, current, or renewing members. Promo Code AM17

Webinar Trial Promotion: Prospects will be given a coupon code to unlock ONE webinar of their choice (up to $200 value) to try out in May. If they join PRSA by May 31, their $65 initiation fee will also be waived. Refer to for details.

RESTRICTIONS: Offer is not valid for regular, current members or renewing members. Promo Code for the free webinar: TRYPRSA17. To join with no initiation fee: JOINPRSA17.

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Last Month's Meeting

April Meeting Recap

Thank you to everyone that came out to our April meeting! This exclusive Meet & Greet Tour was hosted by WPBF Channel 25 News. We received the ultimate tour and behind-the-scenes view of the newsroom, chatted directly with News Director Travis Sherwin, and Anchors Stephanie Berzinski and Tiffany Kenney. During the Q & A with Sherwin and Kenney, our PR pros learned how they decide which news to cover and how to create the perfect pitch to ensure our news gets aired on their various daily newscasts, while our Journalism/ Communications students received valuable advice and pointers on how to be successful in their field.





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